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Now don't get me wrong, this is a terrific problem to have but the fact remains that if you are not growing your business then that business is dying! Besides, none of us started these websites just to be bogged down in the trenches, did we? It was the creativity and that rush from seeing the business grow from a single seed of an idea into the multi-domain, multi-product beauty it is now, right?
The shopping system I use, http://www.KickStartCart.com, has a coupon module that generates coupons and discount links. This module automatically deducts discounts when someone purchases a product through those links. E-coupons are a great way to make your customer feel like they "one upped" everyone else who paid full price. Coupons and rebates are excellent tools to get yourself noticed because there are not too many sites that really use them. This sales tactic is sure to get you noticed and appreciated. A customer that saves money with you, is one who will shop with you again, if you ask me.
How To Accept Credit Cards Online
Since over 90% of all transactions on the Internet involve customers paying by credit card, accepting plastic money rates a must for almost any business.
Ecommerce Information Article:
How To Eliminate Credit Card Refunds From Digital Thieves
Welcome to the electronic world of "cyber-shoplifting".
Unscrupulous surfers, disguised as potential "customers", systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product.
The "cyber thieves" consent the well-known "loophole" of specific e-commerce processors who deploy a "no questions asked" refund policy.
Some... might concur to the predicament that a "liberal refund policy" boosts sales, but it is statistically verified that these claims are unthinkingly based gross sales figures, where refunds are *not* accumulated to extract the "net profit" (minus refunds).
In numerous cases, the cyber thieves (or else called freebie hunters) automate their thievery, by using pre-made templates to ask for a refund, in order to save time and reap as many digital products as possible, for gratis.
A portion of cyber thieves, download a digital product, whether ebook or software, only to illegally sell it online at eBay or sell it in "warez sites".
Optimistically, these unprincipled pinches are either prosecuted to the fullest extend of the law, for infringement of copyrights, or face imprisonment along with heavy fines.
So if you want to avoid getting targeted by cyber thieves (and losing thousands), the wisest approach is to conduct business with an e-commerce processor who will protect you against dodgy "freebie hunters" (see traffic-engine.net/stormpay for a genuine payment processor).
After all, it is *your duty* to forming your own "refunds policy", not your processor's.
About The Author
George Papazoglou is the author behind cyber-software.com
This article may be freely distributed / republished, as long as it contains the author's credits and the precise entirety of the provided article, titled: "How to Eliminate Credit Card Refunds from 'Digital Thieves'".
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