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The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn't. Listed here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.
The Clickbank Crash of 2003: Lessons Learned
I quickly found out that the credit card processor Clickbank was under a hacker attack. Their service was effectively paralyzed by computers around the world flooding Clickbanks computers with bogus requests for information.
Free Competition Analysis for E-Commerce Startup
However, completing some of the tasks that are required for Competition Analysis can be overwhelming and expensive. This is a disadvantage for e-commerce startups with limited budgets.
Ecommerce Information Article:
Ecommerce Comes from Customer Satisfaction
Even though online sales number in the tens of billions of dollars each year, they still total less than 10% of the overall retail market. At the same time, electronic sales are increasing at a much faster rate than traditional retail, and consumer confidence and comfort with e-commerce are not really issues anymore. Customer satisfaction, however, is a concern. Price is usually a secondary factor online, and a dual study by shop.org and Forrester Research confirms that. That report listed health and beauty supplies, and sporting goods - typically not low-cost merchandise - as the categories with the biggest jumps in sales. "Consumers put a premium on service, even more so than on convenience," says Clarence Briggs, Chief Executive Officer of AIT, the parent company for Merchant Commerce. "The Web puts so many choices in front of the buying public; online merchants need a means of hooking shoppers in."
Consumers who don't find what they want on one web site will jump to another; that is much easier than actually driving between stores. Here is where technology-as-customer-satisfaction can be measured. It can be a tool that browsers use to build shopping lists before committing to a purchase, making check-out easier. Or, a clothing site that lets shoppers see how different items look in combination. Or, a site that provides third-party assessments of a product line, with links to news stories, for instance. "It's about creating a scenario that makes it easy for consumers to buy," said Campbell. "Gift cards are another means of doing that."
Merchants already know that consumers are turning to the Internet, if not to make purchases, then to do research prior to purchasing decisions. They know it because money spent on search-engine marketing keeps going up, yet many business owners put a higher premium on a high Google ranking than on what happens once a browser clicks onto a web site. Like any other marketing medium, a good search engine message can only bring customers to the door; it can't make them buy anything.
Alex Lekas is the VP / Corporate Communications for AIT, a hosting services provider to nearly 200,000 business domains in 107 countries.
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Thinking of building an affiliate niche store? There's the hard way and there's the easy way. This article shows how ridiculously simple it can be to do it the smart way if you know what to use.
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI's you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an 'e' business and more importantly why you should be looking at them.
Anyone using a slow, or an awkward payment processor had better wake up! There are some very slick ways to transfer money around the globe, in todays, lightning fast world, both your customers and your suppliers demand payment in the click of a mouse.
Why time spent on your site is important All websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure. If you have for instance a commerce site you need to know how long your offers hold your audience.
I had a rude awakening recently. I checked the days worth of sales from one of my sites and there were none. This had never happened before and of course I was anxious to find out what was wrong.