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Database: The Secret of Success
By maintaining your list as a database, you can segment in many ways for targeting. Targeting improves the productivity of your offers. You can use a database to isolate the segment of your list most likely to respond to a particular offer. With a good database, you're not "mass-mailing" your offer to parts of your list that may have no interest in it (based on their characteristics). Because the number you're mailing is smaller, your response rate (number responding/number mailed) - one measure of productivity - should be higher. (And, of course, you'll save on printing and postage costs.)
Dont give up on your business!
It will always be easier to give a present business a fresh effort than to start all over.
The Clickbank Crash of 2003: Lessons Learned
I quickly found out that the credit card processor Clickbank was under a hacker attack. Their service was effectively paralyzed by computers around the world flooding Clickbanks computers with bogus requests for information.
Getting Started: Creating a Business Plan
The business summary should give a brief description of the entire business and is an integral part of the overall business plan. After you have completed the business summary you should begin to list the objectives or the goals that you want to accomplish through the business. Next and perhaps most importantly, you should develop your marketing plan. The marketing plan will address all the specifics of the business. When developing the marketing strategy you should consider the following:
Ecommerce Information Article:
Ecommerce - Boost Your Business ROI
It's a fact. Not only do more customers buy, statistics prove that customers actually buy more when given the option to pay with their credit card. Here are some recent trends that will reinforce the need to sell your product or service on the internet- if your business is not yet doing so:
*At the end of 2000, over 400 million people- world-wide- had Internet access. That number is expected to reach over 1 billion by the end of 2005!
*Almost 100 million people in the U.S. are now making a purchase after using the internet to conduct their research.
*U.S. Consumers spent a record $13.7 billion in online purchases during the 2003 holiday season. A follow-up study conducted jointly by Goldman Sachs, Harris Interactive and Nielsen/Net Ratings pegged sales during the 2004 holiday season at $23.2 billion, up 25% from the previous year. This comes at a time when traditional retail sales are growing in the low single digits.
*Forrester projects that total e-commerce sales in the U.S. will increase by approximately 20% per year, growing to $229 billion in 2008, making online retail transactions 10% of total U.S. retail sales by 2008.
In addition, in a survey conducted among more than 500 small business owners, the overwhelming majority indicated that they were either very satisfied or at least somewhat satisfied with their company's e-commerce return on investment (ROI).
It's no wonder- when compared to traditional forms of direct marketing such as mail order catalogs, the cost of establishing and maintaining an e-commerce website is minimal. Additionally, new affordable, user-friendly storefront applications simplify the task of establishing and maintaining a professional e-commerce website. It is now affordable and doable- even for the novice small business owner- to convert their brick-and-mortar operation into a click-and-mortar operation and triple their revenues in a very short period of time!
What's more, if your company sells products to consumers or businesses and you don't have a fully automated e-commerce website, your business is simply not operating at its full potential and you're sending customers to your competition!
It is no longer a luxury for the small to mid-sized retailer to have an e-commerce enabled site-but a necessity to stay competitive in the marketplace.
Rick Caraballo is the author of this article and the CEO of Avance Web Marketing- www.avancewebmarketing.com, a South Florida Web Marketing firm that provides state-of-the-art web hosting, web design, e-commerce and marketing consulting services- including Hispanic Marketing. E-Commerce services include merchant services, as well as, the Excerpo® Shopping Cart- a state-of-the-art e-business storefront application.
Related Smart Ecommerce News and Articles From adzines
Thinking of building an affiliate niche store? There's the hard way and there's the easy way. This article shows how ridiculously simple it can be to do it the smart way if you know what to use.
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI's you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an 'e' business and more importantly why you should be looking at them.
Anyone using a slow, or an awkward payment processor had better wake up! There are some very slick ways to transfer money around the globe, in todays, lightning fast world, both your customers and your suppliers demand payment in the click of a mouse.
Why time spent on your site is important All websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure. If you have for instance a commerce site you need to know how long your offers hold your audience.
I had a rude awakening recently. I checked the days worth of sales from one of my sites and there were none. This had never happened before and of course I was anxious to find out what was wrong.