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How e-business and e-Marketing are Changing
Companies using e-Marketing, Search Engines Optimizations, e-mail eMarketing, Opt-In emailing Lists, Web Sites, Online Website Promotions, Backlinks Increasing, Link Building, Online Stores, Data Feeds, RSS Feeds, RSS Submissions, Business to Business (b2b) Exchange, Sales Force Automation Solution Software's, Online Live Customer Care or Live Support etc. and many many new technologies to do online e-business.
Government Buying and Selling on the Internet
Vendors willing to make the commitment to sell to government can reap the benefits of this projected government spending.
Distinguishing Features of E-Commerce
E-commerce differs from mail order and telephone solicitation, the two most traditional forms of business using remote sellers, because these involve the delivery of goods by common carrier to and from a specific physical location. In short, there is still a physical delivery of property from an identifiable seller to an identifiable buyer. E-commerce presents an unprecedented challenge to federal and state tax authorities. States and local jurisdictions have wrestled with the issue of collecting taxes from out-of-state mail order sellers and telephone solicitors for decades; e-commerce enables almost any business large or small to sell to customers in different states and countries.
Is ClickBanks Popularity Drawing To An End?
ClickBank allows website owners to accept credit and debit card payments online and then deliver the products to their customers instantly. Since August 2005, ClickBank has integrated with PayPal so that people who either do not have a credit or debit card or choose not to use their cards online, can now pay using funds from their PayPal account instead.
Ecommerce Information Article:
Developing a Winning e-Commerce Strategy
- There is a huge knowledge gap about how the web is really driving online and offline commerce. A recent eCommercePulse survey of more than 33,000 surfers conducted by Nielsen/Net ratings and Harris Interactive indicates e-commerce sites are driving more purchases offline (phone, catalogue, retail store sales) than online. Many consumers are using the web to effortlessly compare features and pricing, then calling the company or visiting their local retail store to make a purchase. Clearly many companies need to factor this information in when analyzing their online and offline marketing expenditures and related ROI.
- According to a recent Zona Research and Keynote Systems Report released earlier this summer, over $25 Billion (USD) was lost in e-commerce due to users abandoning the web site prior to a purchase being made or during the process. The users just gave up because the load times (the amount of time it takes a page to be displayed in a browser) were painfully slow. Today's online shoppers aren't a real patient group; they want information presented in 12-18 seconds or they are off to another site that works.
- Unfortunately, many firms have allocated a disproportionate amount of resources for advertising and not enough on good web site design and back-end infrastructure. It's critical to make the market aware of a site, but if the potential customers are not presented with the right navigation and menus (read information architecture), they will not buy. Case in point: according to recent Dataquest surveys (and others), between 20-40% of most users don't purchase because they can't figure out how to easily move around the web site.
- Many firms fail to properly integrate their e-commerce components with the overall site design. The in-house developers or the outside design firm concentrate on the sexy parts of the web site design process (the graphics, branding, look and feel) and only focus on the e-commerce process after the primary web site design is completed, making e-commerce an afterthought.
- A large number of e-commerce web sites don't even list a phone number, arbitrarily forcing people to contact the company electronically, This is a real problem, as many people don't want to use e-mail or forms as their primary means of communicating. They want the immediacy of the telephone.
- It's very surprising, but approximately 30% of e-commerce sites don't have a search capability that actually works. In many cases it just returns gobblygook. This is a real irritant for many online shoppers who want to find goods and services quickly and efficiently. The need for speed should be the e-commerce merchant's marketing mantra and a good search capability gives users a way to quickly find products.
- One of the most important parts of any web site is the home or index page, as it aggregates the design elements and information architecture. So many index pages are cluttered and poorly designed, loaded with poor graphics, bad menu structures, oddball words, or my absolute least favorite ... 30-60 second Flash animation sequences which force the user to sit and stare at a blank screen while the animation loads.
- Privacy statements are about as exciting as filing taxes (unless you know you're getting a refund). They are out of necessity filled with legal terminology that needs to be addressed succinctly and in a way that makes a consumer feel comfortable about doing business with an e-commerce web site. Unfortunately, many e-commerce web site privacy statements look like an afterthought, or are so "attorney driven" (three pages - who has time to read this?) that people are turned off by them. It's very important that a privacy statement be a compromise document brokered between legal and marketing.
- We are a full service ad agency so I don't mind shooting arrows in the direction of my peers. Too much attention is being placed on web site advertising metrics (clickthrough rates, certified traffic to substantiate ad rates, etc.) and not enough on how people find and use an e-commerce web site. The industry standard web site analysis tool is Web Trends, but one of the least understood aspects of this product is tracking how people find and move around a web site via reports which can be pulled from the server log files; i.e., where did the visitors come from, what pages do they visit, how long do they stay, what are their traffic patterns, etc.? e-Commerce companies should be analyzing these "digital customer tracks" to better understand how to improve their front-end marketing processes and back-end web site design.
About The Author
Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
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