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Related E-Commerce Articles:
Google to Compete with PayPal?
Following reports that Google planned to launch a new Internet payment service (nicknamed Google Wallet), Eric Schmidt, CEO of Google, denied that Google would be directly competing with PayPal. He did, however, acknowledge that Google has plans for some type of electronic payment service.
E-Currency Exchange: The First Bonanza of the 21st Century?
The business is e-currency, which allows Internet-based purchase and sales transactions involving almost anything to be safely conducted at lightning speed. Safeguards are in place to make identity fraud, chargeback prevention and funds verification much more of a surety than anything the conventional means of payment in the non-cyber world can provide.
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Along the way I learned several things about both myseldf and web site design. Fourth months and about $1,900 later I have a ecommerce web site that I could have built in about 45 days and for one third the cost. Yes, there were some expensive lessons I learned the hard way.
Ecommerce Information Article:
Credit Card Processing - 7 Things You Need to Know Before Opening an Online Merchant Account
The following topics are things you need to know about credit card processing online before you open an online merchant account:
Topic #1 Security
When it comes to making online purchases you need to be sure your customers feel as confident as possible that your site is secure and there is a very small percentage that any fraud will take place during their purchase. In general, the credit card processing software takes care of the security for the transactions; however you can boost security on your own website to reduce the theft of credit card numbers, hackers, and general fraud. Also, consider using additional secure measures like asking for the numbers on the back of their visa card or the four numbers on the front of their American Express. Doing so ensures that the person ordering has the credit card in hand, and more than likely this is the owner of the card.
Topic #2 Fixed Rates
Before signing up with a credit card processing company you want to make sure you will be receiving fixed rates for the life of the service. Many firms offer this so don't feel that this is not an option. When you set this up, it is important that you get this in writing to ensure your rates stay the same. Of course, your rates will rise if Visa or MasterCard increase what they charge for credit card purchases, but this should be the only condition. Don't sign any contracts without addressing this issue!
Topic #3 Bundled Rates
Be careful with bundled rate offers. Frequently, credit card processing companies will mention bundled rates and how they will save you money. This may or may not be the case, depending on your products and the average price you sell them for. Do some research on this topic in comparison to the types and prices of products you sell to see if it will save you money or not. For most businesses it costs more.
Topic #4 Confidence
Before you open an online merchant account, be sure you have complete confidence in the company that is handling the credit card processing. If for some reason you do not, even if you don't know why, keep moving on until you find one you do feel comfortable with.
Topic #5 Credit Cards and Debit Cards
You want credit card processing software that will allow you to accept a wide variety of credit cards as well as debit cards. Do not limit yourself to just Visa or MasterCard. Also accept cards like American Express, Diners Club, as well as all bank debit cards. Doing this will only increase your business.
Topic #6 Accept Credit Cards
Before opening an online merchant account you should know that most people are going to purchase from you using their credit or debit card. Sending personal checks and or money orders might be an option you provide for the small percentage without credit cards or who mistrust the Internet, but most people are going to buy with their cards so it is important to have secure software and an easy to use interface.
Topic #7 Save Payment Information
Many websites offer the option to save payment information. This means that more than likely, you will have a return customer who wants to save time when shopping next time by not having to type in all of their information again. Provide this option to shoppers on your website!
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Thinking of building an affiliate niche store? There's the hard way and there's the easy way. This article shows how ridiculously simple it can be to do it the smart way if you know what to use.
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI's you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an 'e' business and more importantly why you should be looking at them.
Anyone using a slow, or an awkward payment processor had better wake up! There are some very slick ways to transfer money around the globe, in todays, lightning fast world, both your customers and your suppliers demand payment in the click of a mouse.
Why time spent on your site is important All websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure. If you have for instance a commerce site you need to know how long your offers hold your audience.
I had a rude awakening recently. I checked the days worth of sales from one of my sites and there were none. This had never happened before and of course I was anxious to find out what was wrong.