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Recently I completed a report for a site that was the most 'peaceful' and among the most 'useful' I had seen in a long time. That is to say, the visual and promotional 'noise' on the pages was at a minimum.
Cheap Cigarettes, Discount Tobacco and Cigars Online - Is It Legal?
That may on the face of it seem silly to some of you guys out there, but let us consider the propaganda issued by the UK Government before we find this amusing.
Developing a Winning e-Commerce Strategy
- There is a huge knowledge gap about how the web is really driving online and offline commerce. A recent eCommercePulse survey of more than 33,000 surfers conducted by Nielsen/Net ratings and Harris Interactive indicates e-commerce sites are driving more purchases offline (phone, catalogue, retail store sales) than online. Many consumers are using the web to effortlessly compare features and pricing, then calling the company or visiting their local retail store to make a purchase. Clearly many companies need to factor this information in when analyzing their online and offline marketing expenditures and related ROI.
- According to a recent Zona Research and Keynote Systems Report released earlier this summer, over $25 Billion (USD) was lost in e-commerce due to users abandoning the web site prior to a purchase being made or during the process. The users just gave up because the load times (the amount of time it takes a page to be displayed in a browser) were painfully slow. Today's online shoppers aren't a real patient group; they want information presented in 12-18 seconds or they are off to another site that works.
- Unfortunately, many firms have allocated a disproportionate amount of resources for advertising and not enough on good web site design and back-end infrastructure. It's critical to make the market aware of a site, but if the potential customers are not presented with the right navigation and menus (read information architecture), they will not buy. Case in point: according to recent Dataquest surveys (and others), between 20-40% of most users don't purchase because they can't figure out how to easily move around the web site.
- Many firms fail to properly integrate their e-commerce components with the overall site design. The in-house developers or the outside design firm concentrate on the sexy parts of the web site design process (the graphics, branding, look and feel) and only focus on the e-commerce process after the primary web site design is completed, making e-commerce an afterthought.
- A large number of e-commerce web sites don't even list a phone number, arbitrarily forcing people to contact the company electronically, This is a real problem, as many people don't want to use e-mail or forms as their primary means of communicating. They want the immediacy of the telephone.
- It's very surprising, but approximately 30% of e-commerce sites don't have a search capability that actually works. In many cases it just returns gobblygook. This is a real irritant for many online shoppers who want to find goods and services quickly and efficiently. The need for speed should be the e-commerce merchant's marketing mantra and a good search capability gives users a way to quickly find products.
- One of the most important parts of any web site is the home or index page, as it aggregates the design elements and information architecture. So many index pages are cluttered and poorly designed, loaded with poor graphics, bad menu structures, oddball words, or my absolute least favorite ... 30-60 second Flash animation sequences which force the user to sit and stare at a blank screen while the animation loads.
- Privacy statements are about as exciting as filing taxes (unless you know you're getting a refund). They are out of necessity filled with legal terminology that needs to be addressed succinctly and in a way that makes a consumer feel comfortable about doing business with an e-commerce web site. Unfortunately, many e-commerce web site privacy statements look like an afterthought, or are so "attorney driven" (three pages - who has time to read this?) that people are turned off by them. It's very important that a privacy statement be a compromise document brokered between legal and marketing.
- We are a full service ad agency so I don't mind shooting arrows in the direction of my peers. Too much attention is being placed on web site advertising metrics (clickthrough rates, certified traffic to substantiate ad rates, etc.) and not enough on how people find and use an e-commerce web site. The industry standard web site analysis tool is Web Trends, but one of the least understood aspects of this product is tracking how people find and move around a web site via reports which can be pulled from the server log files; i.e., where did the visitors come from, what pages do they visit, how long do they stay, what are their traffic patterns, etc.? e-Commerce companies should be analyzing these "digital customer tracks" to better understand how to improve their front-end marketing processes and back-end web site design.
About The Author
Ecommerce Information Article:
The Check is in the E-mail
After a few short minutes of setup and downloading of the printing software, I was printing a company check I had received via email from my client who used to mail the check via snail mail. Now all I have to do is email them an invoice that is provided electronically by Qchex.com and all they have to do is fill in the blanks and click on some links to send me a check. I then print it out on my deskjet printer and then take it to the bank and deposit it into my business account.
I have a client that lives in Winder, GA witch is about 70 miles outside of Atlanta. They don't like using credit cards so they usually send me a check in the mail and it sometimes takes days on end to receive it. Because all my work is done from my home office and I don't have to go to a client's site to complete the work let alone pick up a check. It would be very difficult to keep this client if I am delayed in getting paid for my work.
The solutions to the problem was Qchex.com. I sent my client an email that had a link to an invoice with all the line items of my services. Once they clicked on the invoice they were directed to the Secure Socket Layer (SSL) connected Qchex.com website where a picture of a check was waiting for them to fill out with all their information regarding this transaction ready to go.
After checking all the information out to make sure it was correct they clicked another button to send the check to me. I then got an email notification that I had received a check and it was waiting to be printed. I then logged in using my username and password to the Qchex.com site and viewed and then proceeded to print my check using either regular paper or VersaCheck blank business checks which you can purchase at any office max or office depot. I suggest that you print a test copy first because you want to make sure you have enough ink and that the paper lines up correctly.
Please use this option first because If you don't you only get one chance to print a live printout. If you don't print it out right you then have to request another check from your client asking permission to print it again. This feature protects the sender from multiple printouts of checks. After successfully printing the check your next step is easy, go to your bank and deposit it. If you would like to see a demo of Qchex.com in action please go to http://www.qchex.com/qc_quickdemo.asp.
Never again will you have to wait for the payment of your product or service via check.
Jeffrey Alexander Brathwaite, aka "JB" is a Internet Technology Coach, Speaker and Trainer. JB prides himself on helping small to medium size businesses who are frustrated with dealing with the Internet. If you are having problems trying to deal with Email marketing, Search Engine marketing or just getting your own website off the ground. Please go to our website www.2thenextlevel.com
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I had a rude awakening recently. I checked the days worth of sales from one of my sites and there were none. This had never happened before and of course I was anxious to find out what was wrong.